Your Customers Have a Favorite Flower. We Make the Stationery to Match.
Prickly Petal creates fun, feminine, collectible stationery for women who are just a little too emotionally invested in their flowers.
Okay. Maybe more than a little. 🌸
Our collections celebrate the flowers women grow, collect, photograph, talk about, wait impatiently for and occasionally rearrange entire gardens to accommodate.
From dahlias and peonies to roses, zinnias and beyond, each Prickly Petal collection combines beautiful vintage-inspired florals with the humor, habits and little moments that real flower women immediately recognize.
If those women shop with you, we'd love to hear about your store.
A Different Kind of Floral Stationery
We don't simply put flowers on paper.
We build collections around the flower itself.
Dahlia women get Dahlia stationery.
Peony women get Peony stationery.
Rose women get products worthy of their beautiful, high-maintenance divas.
And Zinnia women get to celebrate the happy chaos that somehow produces another armful of flowers every time they walk outside.
Within those worlds, retailers can merchandise coordinating stickers, notepads, bookmarks, journals, planning pieces, garden stationery, desk goods, gift sets and other products as collections rather than disconnected items.
Your customer finds her flower. Then she finds everything that goes with it.
Who We're Looking For
Prickly Petal wholesale is intended for established retail businesses that are a natural fit for our products and customers.
Great fits may include independent gift shops, stationery and paper boutiques, garden centers and nurseries, flower shops, farm shops, bookstores, lifestyle boutiques, museum or botanical garden shops, and other thoughtfully curated retailers serving flower-loving customers.
We care about where and how Prickly Petal is represented, so wholesale accounts are approved individually rather than automatically.
We don't need our products everywhere.
We'd rather have them in the right places.
Why Carry Prickly Petal?
Shop by Flower
Our flower-specific collections create an easy merchandising story. Build a Dahlia display during peak bloom season, feature Peonies for spring, celebrate Roses around gifting occasions, or create an entire Flower-Lover Stationery section.
Products That Talk to Each Other
Our collections are intentionally coordinated, giving customers natural opportunities to discover another product without every item looking identical.
Made for an Enthusiast Customer
We're not trying to make stationery for everyone.
We're making it for the woman who knows exactly why “just looking” at dahlias is funny.
Designed & Produced In-House
Prickly Petal products are designed and produced in-house, allowing us to maintain control over the presentation, quality and personality of the collections we send into retail stores.
A Growing Flower World
Peonies, roses, zinnias and many more flower collections will continue expanding the Prickly Petal world—giving retailers opportunities to refresh assortments while staying within one recognizable brand.
A Few Things Before You Apply
Approved wholesale accounts are intended for resale through the retail locations and sales channels disclosed and approved by Prickly Petal.
Approval of a wholesale account does not automatically authorize resale through third-party marketplaces or other undisclosed sales channels.
Wholesale purchasing is subject to our current Wholesale Terms, including ordering, payment, shipping, resale and brand-use requirements.